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Allen Brothers Now Has Another STEPS Graduate

Congratulations Bob Miller Jr. – we are proud of you and your accomplishment!

Congratulations to the Newest STEPS Graduates

Last week, fifteen sales staff from AWMA distributor member companies attended the Systems To Enhance Professional Selling (STEPS) for Sales Reps at Hershey's Global Customer Innovation Center in Hershey, PA. This 3-day seminar is packed with instruction to further develop sales skills, including all-important techniques for determining a customer's needs and wants and how to use this information in developing a great sales pitch.

Our sincere thanks to The Hershey Company for sponsoring this seminar for AWMA distributors. Mike West, Hershey's National C-Store Director, attended the kick-off meeting with the group on Sunday night and noted, "Individuals attending ranged from 1 year to 36 years of experience with most never having had formal sales training. This is a great program, and this selling course could not be more important to our class of trade with the present market place challenges than it is now. I was impressed with the engagement and pride of each participant in being chosen by their company to attend STEPS." AWMA agrees with Mike and is proud to congratulate the newest STEPS graduates